The Worlds of Viral Video | Off Book | PBS Digital Studios


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***List of Featured Viral Videos***
This is work-in-progress list. We'll fill in the holes this week. Feel free to comment on the document if you want to help! :)

"Viral Video" is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos, and the huge audiences they generate, have forever changed the values and potential impact of video online.


Jonah Peretti, Buzzfeed
Kevin Allocca, YouTube
Brad Kim, Know Your Meme
Dan Gurewitch, College Humor
Mark Douglas and Todd Womack, Key of Awesome
Michael Learmonth, Advertising Age
Casey Neistat


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Dexter Britain:
Nic Bommarito:

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Produced by Kornhaber Brown:
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